
Professional Search Engine Optimization

We believe that a “top ten” ranking is not good enough. Here
is why.
As with most non-regulated sectors, search engine optimization
has its unwritten industry standards. One of those unwritten
standards is what we call “the fallacy of the top ten”. In a
misguided attempt to sell their services, and then prove that they
are effective, many SEO firms focus on getting as many top-ten
rankings for your search terms as possible. On the surface, this
seems like an effective strategy, which is why they do it. And
because you, the client, can’t be expected to know any better, it
makes for a great sales pitch.
It’s also baloney, and we don’t buy it. Here is why. Several
studies have come out showing a wide gap between the number one
ranked website and the number two ranked website. How wide a gap?
One study that tracked both user eye movements and user clicks
found that 42% of searchers clicked on the top-ranked site, even
though most of those people had actually looked at other listings,
some even scrolling down before returning to click on the
top-ranked website. In that study, just eight percent of searchers
clicked on the number two ranked website. Other studies since have
confirmed a similar gap between the top ranked website and the
second ranked website.
Here is a screenshot that shows where people typically look at
a search screen. Obviously if your website shows up where people
look, you stand a better chance of making a sale than if it shows
up somewhere else. And that somewhere else includes the “top ten”
listing so many SEO specialists brag about.
Here is an example of how this has inspired us to run a more
effective SEO marketing campaign for you.
Suppose that you have 25 search terms your website is
targeting. Suppose further that you rank between 6 and 10 at
Google for 5 of them, but for the other 20 search terms you
languish somewhere on the second, third or even lower pages of
Google’s listings.
Here is what most SEO firms will do: they will try to boost the
remaining 20 search terms so that they can report to you the most
impressive-sounding number of top-ten rankings possible. That is
where they will focus. While boosting your ranking for those 20
terms is a good thing, the focus is not.
Here is what this SEO firm will do: we will focus our primary
attention on boosting further your rankings for the five search
terms you already rank for in the top ten. Why, because there is
more ROI (profits) for you in getting top-three billing, and way
more in getting number one ranking for even one search term than
getting a number nine nor ten ranking for a dozen search terms.
We could take the easy route and try to impress you…or we could
take the time to help you understand how to profit best from
search engine optimization and work together as a team.
We are a cutting-edge team of search engine optimizers using the
best practices that help deliver measurable results and maximize
every marketing dollar. Vertelsystems is lead by some of the
brightest minds in the SEO field, and we are proud to deliver
proven results. If you don't believe us, believe our customers.
We do one thing, and we do it very
well. We are specialists in the field of Organic search engine
optimization. We live, eat and breathe organic search. We perform
in-house research and development to determine what works and what
doesn't. We don't utilize myths and theories like many in this
industry. We study, test, innovate, and implement. This is why we
succeed.
Finding a full service
search engine optimization agency
with integrity, knowledge and experience is a difficult task in
today's market.
With any talented trade, you need
to hire experts to improve results and lower costs. Talented
experts can grab top rankings faster and obtain better results.
SEO has a steep learning curve and requires a large amount of
industry knowledge. We have over a decade of search engine
marketing experience and we utilize the best methods to help you
succeed online. Do it right the first time, you will save time and
money!
Professional Search Engine Optimization Strategies
Today, most businesses
understand the power of leveraging the Web; however few have
figured out how to turn their website in to a lucrative entity and
actually monetize online.
You can no longer obtain a steady stream
of business from the yellow pages, that way of doing business is
an advertising method of the past. Properly implemented SEO
campaigns can offer the best return on investment in comparison to
nearly every other marketing medium.
The Vertelsystems firm is
comprised of several talented & professional industry veterans. We
have specialists in on-site optimization, link building, website
design and content copywriters. The Vertelsystems owner has
over a decade of experience in the search optimization industry,
and is often times called upon for advice and industry guidance.
We are often times featured on popular industry sites like
SEOToday,
PromotionWorld, and & More.
We always take a multi-faceted and redundant
website optimization and link building approach to improve your
sites popularity in a way that appears to be natural progression,
which avoids costly penalties and improves search engine trust.
This search marketing model also helps to prevent dramatic traffic
losses in the event of major algorithmic changes.
Small
company with big skills, and we like it that way!
All too often large companies lose the
personal touch needed to help you succeed. We pride ourselves on
meeting and exceeding our customers needs through excellent
reporting and proactive customer service
Vertelsystems
The Right Choice
We stay abreast with the latest
search engine trends and emerging opportunities. Visitors see your
website through human eyes, and search engines see your website
through algorithmic eyes. You must hire a professional search
engine optimization company that knows how to impress search
engine algorithms and human eyes alike.
We understand important
functionalities like internal linking, content creation, URL's,
website hierarchy, meta tags, link value, link value flow, social
media, reputation management and more.
We are an affordable provider,
with the knowledge and drive to get the job done right!
What are major factors
that
Vertelsystems focuses on when
working on my website?
- We start by
identifying highly visited keywords relating to your
business. Keyword research is one of the most important
factors in search engine
optimization. You need to hire a firm that can determine the
best targeted & traffic generating keywords for your business.
Then map out a plan to get you where you need to be.
- We review various
elements of your web site to identify segments that
need improvement. We ensure that navigation is simplified to
ensure your website has a search friendly architecture. We
make sure that your internal linking structure tells the
search engines which pages are most important. Internal
linking also helps the search engines know what keywords you
should rank high for!
- Creation &
optimization of meta & title tags – Many website's
have meta tags, however they are almost always implemented
improperly, or else they lack the quality needed to succeed.
We create meta & title tags that improve click through rates,
increase rankings and improve company branding.
- Optimization
of website URLs - Search engines place a large amount
of relevance on page URL's. Keyword rich URLs that are also
simple and to the point help you in the search engines.
Avoiding odd characters (like question marks, quotes, etc) and
visitor session ID's in URL's can help improve your rankings.
- Inbound Link
Building -
Vertelsystems has
seen many websites that have grabbed amazing rankings under
highly searched keywords and phrases that had terrible on-site
optimization. The reason behind this is simple, they had a lot
of high quality inbound links to their website. The search
engines rely heavily on inbound links to your website. The
hard thing about link building is this; One quality link can
help your website more than thousands of low quality links.
With that said, we are experts at finding the best links that
make a major impact on your website. The more high quality
links pointing to your website, the more relevant your website
is considered to the search engines.
We obtain links
from a variety of methods including blog development, articles
& press releases, quality directory submission & we also hunt
down your competitions links. Plus, if necessary we consult on
your companies behalf to obtain sponsored links on popular
websites that can make a drastic impact.


We can get you top 10”
...We guarantee that we can take care of your needs. You will
not just be entrusting your web presence to us, you will be
entrusting your business, your brand and your image to us.
Why
Should You Choose Vertel SEO Services?
Cheap SEO Services / Affordable SEO Services
Price is always a factor, particularly in this down economy. To
maximize your return of investment (ROI), we always try to
minimize your cost of SEO as much as possible but in the same time
we take care of your rankings also.
Search24online in exclusive cooperation with worldwide industry
leaders is a leading Search Engine Optimization (SEO) Company
based in India. We offer complete SEO services to our clients.
Primarily we target all kind of start-up, small and medium
businesses and offer cheap and affordable
SEO
services in compare to any other result oriented SEO services
available in the globe.
Result Oriented SEO Services
We invest time and effort to get to know every client, their
needs, their business and their marketing goals, and then we
recommend the optimal combination of our SEO services and
customize our Search Engine Optimization Strategy to match the
unique capabilities, needs, and business model of the clients
business. We have a proven track record and very strong client
base.
Complete SEO Services
When you signup with us, you no longer need to think for any
other services to achieve organic ranking, we take care of every
aspects of search engine optimization until we reach to our SEO
goals.
Key Factors In Setting A Successful SEO Strategy
Proper Keyword Selection
We use several paid keyword research tool like Wordtracker,
Keyword Discovery etc, analysis your competitor’s meta tag,
analyze search engine performance and find out the best keywords
for your website on your specific target market.
SEO Content Creation
Your website content is very important factor in SEO. There
must be a balance in your content which search engine see and your
visitors read. In our SEO service we will completely take care of
your content issues. We create of SEO documents which includes
unique meta tags for all pages, H1 tags, bread crumb navigation,
Alt attributes, text based footer links, flatten of directory
structure (if required), keyword rich sub directory name etc to
make your content SEO friendly.
Website Problem Fixing for SEO
You have a excellent web design but you don’t know there can
exist lots of problems which are invisible and makes the search
engine confuse. In our SEO service we check any kind of design
problem, other technical issues like canonical issue, non
existence of robots.txt, duplicate content check, hosting issue
etc.
Other On-Page SEO
We will write title, description, meta tags, create four types
of sitemaps (xml sitemap, ror sitemap, text sitemap and html
sitemap), create robots.txt, also work with code and navigation
structure of the website. In every aspect of our SEO services we
will make sure that you get a SEO friendly website.
Link Building Work
This is the most vital part of our SEO Services. We will find
out the relevant links of your website and will do all the
necessary effort to get you SEO friendly, quality, relevant, do
follow link for your website.
Main Strategy for Link Building
Keyword specific link building is more important according to
the Google’s new algorithm. Although Google don’t disclose their
algorithm but according to the analysis based on experiment by
various SEO experts , keyword specific link building plays a vital
role in search engine ranking.
E.g. The more back link you achieve from other website with the
anchor text “SEO Services”, the more chances to
get high ranking for the keyword “SEO Services”.
According to the expert analysis, one way link building is
important now a days. Google prefers theme relevant one way link
building from high PR pages. Number of back links are less
important than the number of theme relevant quality back links.
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